
                                                      Brand Awareness Project                                                Page 1
Table 1
Q1 Favourite brand
Base: All respondents

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          2         1       1         0       2         1       1

Brand D                        1         0       1         0       1         1       0
                              50%        -%    100%        -%     50%      100%      -%

Brand E                        1         1       0         0       1         0       1
                              50%      100%      -%        -%     50%        -%    100%








































                                         Produced by MRDC Software on 24/03/18 at 14:58:05

                                                      Brand Awareness Project                                                Page 2
Table 2
Q1 Favourite brand
by Q2 Other brands considered
Base: All respondents

                           Total Brand A Brand B Brand C Brand D Brand E Brand F Brand G Brand H Brand I Brand J    None

Total                          2       1       1       2       0       0       0       2       1       1       0       0

Brand A                        0       0       0       0       0       0       0       0       0       0       0       0
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand B                        0       0       0       0       0       0       0       0       0       0       0       0
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand C                        0       0       0       0       0       0       0       0       0       0       0       0
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand D                        1       0       1       1       0       0       0       1       1       0       0       0
                              50%      -%    100%     50%      -%      -%      -%     50%    100%      -%      -%      -%

Brand E                        1       1       0       1       0       0       0       1       0       1       0       0
                              50%    100%      -%     50%      -%      -%      -%     50%      -%    100%      -%      -%

Brand F                        0       0       0       0       0       0       0       0       0       0       0       0
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand G                        0       0       0       0       0       0       0       0       0       0       0       0
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand H                        0       0       0       0       0       0       0       0       0       0       0       0
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand I                        0       0       0       0       0       0       0       0       0       0       0       0
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand J                        0       0       0       0       0       0       0       0       0       0       0       0
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

None                           0       0       0       0       0       0       0       0       0       0       0       0
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%














                                         Produced by MRDC Software on 24/03/18 at 14:58:05

                                                      Brand Awareness Project                                                Page 3
Table 3
Q2 Other brands considered
Base: All respondents

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          2         1       1         0       2         1       1

Brand A                        1         1       0         0       1         0       1
                              50%      100%      -%        -%     50%        -%    100%

Brand B                        1         0       1         0       1         1       0
                              50%        -%    100%        -%     50%      100%      -%

Brand C                        2         1       1         0       2         1       1
                             100%      100%    100%        -%    100%      100%    100%

Brand D                        0         0       0         0       0         0       0
                               -%        -%      -%        -%      -%        -%      -%

Brand E                        0         0       0         0       0         0       0
                               -%        -%      -%        -%      -%        -%      -%

Brand F                        0         0       0         0       0         0       0
                               -%        -%      -%        -%      -%        -%      -%

Brand G                        2         1       1         0       2         1       1
                             100%      100%    100%        -%    100%      100%    100%

Brand H                        1         0       1         0       1         1       0
                              50%        -%    100%        -%     50%      100%      -%

Brand I                        1         1       0         0       1         0       1
                              50%      100%      -%        -%     50%        -%    100%

Brand J                        0         0       0         0       0         0       0
                               -%        -%      -%        -%      -%        -%      -%

None                           0         0       0         0       0         0       0
                               -%        -%      -%        -%      -%        -%      -%













                                         Produced by MRDC Software on 24/03/18 at 14:58:05

                                                      Brand Awareness Project                                                Page 4
Table 4
Q1/Q2 All brands considered
Base: All respondents

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          2         1       1         0       2         1       1

Brand A                        1         1       0         0       1         0       1
                              50%      100%      -%        -%     50%        -%    100%

Brand B                        1         0       1         0       1         1       0
                              50%        -%    100%        -%     50%      100%      -%

Brand C                        2         1       1         0       2         1       1
                             100%      100%    100%        -%    100%      100%    100%

Brand D                        1         0       1         0       1         1       0
                              50%        -%    100%        -%     50%      100%      -%

Brand E                        1         1       0         0       1         0       1
                              50%      100%      -%        -%     50%        -%    100%

Brand F                        0         0       0         0       0         0       0
                               -%        -%      -%        -%      -%        -%      -%

Brand G                        2         1       1         0       2         1       1
                             100%      100%    100%        -%    100%      100%    100%

Brand H                        1         0       1         0       1         1       0
                              50%        -%    100%        -%     50%      100%      -%

Brand I                        1         1       0         0       1         0       1
                              50%      100%      -%        -%     50%        -%    100%

Brand J                        0         0       0         0       0         0       0
                               -%        -%      -%        -%      -%        -%      -%

None                           0         0       0         0       0         0       0
                               -%        -%      -%        -%      -%        -%      -%













                                         Produced by MRDC Software on 24/03/18 at 14:58:05

                                                      Brand Awareness Project                                                Page 5
Table 5
Q3 Brand seen advertised
Base: All respondents

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          2         1       1         0       2         1       1

Brand A                        2         1       1         0       2         1       1
                             100%      100%    100%        -%    100%      100%    100%

Brand B                        1         1       0         0       1         0       1
                              50%      100%      -%        -%     50%        -%    100%

Brand C                        2         1       1         0       2         1       1
                             100%      100%    100%        -%    100%      100%    100%

Brand D                        2         1       1         0       2         1       1
                             100%      100%    100%        -%    100%      100%    100%

Brand E                        1         0       1         0       1         1       0
                              50%        -%    100%        -%     50%      100%      -%

Brand F                        1         0       1         0       1         1       0
                              50%        -%    100%        -%     50%      100%      -%

Brand G                        0         0       0         0       0         0       0
                               -%        -%      -%        -%      -%        -%      -%

Brand H                        0         0       0         0       0         0       0
                               -%        -%      -%        -%      -%        -%      -%

Brand I                        0         0       0         0       0         0       0
                               -%        -%      -%        -%      -%        -%      -%

Brand J                        0         0       0         0       0         0       0
                               -%        -%      -%        -%      -%        -%      -%

None                           0         0       0         0       0         0       0
                               -%        -%      -%        -%      -%        -%      -%













                                         Produced by MRDC Software on 24/03/18 at 14:58:05

                                                      Brand Awareness Project                                                Page 6
Table 6
Q3 Brand seen advertised
Base: All females

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          1         0       1         0       1         1       0

Brand A                        1         0       1         0       1         1       0
                          100.00%        -% 100.00%        -% 100.00%   100.00%      -%

Brand B                        0         0       0         0       0         0       0
                               -%        -%      -%        -%      -%        -%      -%

Brand C                        1         0       1         0       1         1       0
                          100.00%        -% 100.00%        -% 100.00%   100.00%      -%

Brand D                        1         0       1         0       1         1       0
                          100.00%        -% 100.00%        -% 100.00%   100.00%      -%

Brand E                        1         0       1         0       1         1       0
                          100.00%        -% 100.00%        -% 100.00%   100.00%      -%

Brand F                        1         0       1         0       1         1       0
                          100.00%        -% 100.00%        -% 100.00%   100.00%      -%

Brand G                        0         0       0         0       0         0       0
                               -%        -%      -%        -%      -%        -%      -%

Brand H                        0         0       0         0       0         0       0
                               -%        -%      -%        -%      -%        -%      -%

Brand I                        0         0       0         0       0         0       0
                               -%        -%      -%        -%      -%        -%      -%

Brand J                        0         0       0         0       0         0       0
                               -%        -%      -%        -%      -%        -%      -%

None                           0         0       0         0       0         0       0
                               -%        -%      -%        -%      -%        -%      -%













                                         Produced by MRDC Software on 24/03/18 at 14:58:05

                                                      Brand Awareness Project                                                Page 7
Table 7
Q1/Q3 Brand connsidered and seen advertised
Base: All respondents

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          2         1       1         0       2         1       1

Brand A                        1         1       0         0       1         0       1
                           50.00%   100.00%      -%        -%  50.00%        -% 100.00%

Brand B                        0         0       0         0       0         0       0
                               -%        -%      -%        -%      -%        -%      -%

Brand C                        2         1       1         0       2         1       1
                          100.00%   100.00% 100.00%        -% 100.00%   100.00% 100.00%

Brand D                        1         0       1         0       1         1       0
                           50.00%        -% 100.00%        -%  50.00%   100.00%      -%

Brand E                        0         0       0         0       0         0       0
                               -%        -%      -%        -%      -%        -%      -%

Brand F                        0         0       0         0       0         0       0
                               -%        -%      -%        -%      -%        -%      -%

Brand G                        0         0       0         0       0         0       0
                               -%        -%      -%        -%      -%        -%      -%

Brand H                        0         0       0         0       0         0       0
                               -%        -%      -%        -%      -%        -%      -%

Brand I                        0         0       0         0       0         0       0
                               -%        -%      -%        -%      -%        -%      -%

Brand J                        0         0       0         0       0         0       0
                               -%        -%      -%        -%      -%        -%      -%

None                           0         0       0         0       0         0       0
                               -%        -%      -%        -%      -%        -%      -%













                                         Produced by MRDC Software on 24/03/18 at 14:58:05

                                                      Brand Awareness Project                                                Page 8
Table 8
Number in household
Base: All respondents

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          2         1       1         0       2         1       1

1                              0         0       0         0       0         0       0
                               -%        -%      -%        -%      -%        -%      -%

2                              1         0       1         0       1         1       0
                           50.00%        -% 100.00%        -%  50.00%   100.00%      -%

3 to 5                         0         0       0         0       0         0       0
                               -%        -%      -%        -%      -%        -%      -%

More than 5                    1         1       0         0       1         0       1
                           50.00%   100.00%      -%        -%  50.00%        -% 100.00%

Mean score                  4.00      6.00    2.00         -    4.00      2.00    6.00
































                                         Produced by MRDC Software on 24/03/18 at 14:58:05
